As President and Founder of StrategicOne, Michael has consulted and worked directly with commercial and non-profit organizations over the past eighteen years in the areas of database marketing, statistical modeling, market research, analytical CRM and marketing automation.
Michael’s consulting experience includes Fortune 500 companies such as The Coca-Cola Company, Coca-Cola Enterprises and Sprint. He has developed response management and CRM strategies for these companies, which are being used to effectively manage direct marketing campaigns, decision support systems and customer relationships.
Michael is a former NCAA All-American in Track and Field at Kansas State University and a former American record-holder.
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